Anchor Text Analyzer
Fetch source pages and extract all anchor text used to link to your target domain — with dofollow/nofollow detection and aggregate summary.
What anchor text tells Google
Anchor text is the clickable text of a backlink. Google uses it to understand what the linked page is about. A link with anchor "best SEO tools" tells Google that page is relevant for that keyword. Anchor text is one of the strongest on-page signals for the linked page's relevance.
Healthy anchor text profile
A natural backlink profile has a mix of anchor types:
Branded (your domain name, brand name) — largest portion.
Natural ("click here", "this post", "read more") — common.
Partial match ("SEO tools for beginners") — valuable.
Exact match ("best SEO tools") — powerful but risky if overused.
Over-optimised anchors
If too many links use the exact same keyword as anchor text, Google may see it as an unnatural link building pattern. This was a major factor in Penguin algorithm penalties. Aim for exact-match anchors to make up no more than 5–10% of your total profile.
Nofollow vs dofollow
Dofollow links pass PageRank (link equity) to your site — these are the most valuable for SEO.
Nofollow links (rel="nofollow") tell Google not to follow or count the link for ranking.
A healthy profile has mostly dofollow links from relevant sites.
Where to get source URLs
Export your backlinks from Google Search Console → Links → External links → Top linking sites. Or use Ahrefs / Semrush backlink reports. Paste the referring page URLs (not just the domain) for the best results — the tool needs the actual page URL to find the anchor text on it.
Using the aggregate view
The aggregate section shows which anchor texts appear most frequently across all your scanned sources. This gives you a quick view of your overall anchor distribution. If one keyword dominates, it's worth diversifying future link building to include more branded and natural anchors.