SEO Content Refresh Optimizer
Paste your old article — AI reads it and tells you exactly what to fix, rewrite, and improve.
When to refresh
Refresh a post when its traffic has dropped over the past 3–6 months, when the content is more than 12–18 months old, or when competitors have overtaken you in rankings. Also refresh when facts, prices, tools, or best practices have changed.
Check search intent first
Before refreshing, Google your target keyword and look at the current top results. If the format or angle has shifted (e.g. listicle → guide, or informational → commercial), you may need a full rewrite — not just a refresh. This tool helps you identify that.
What to actually change
Update dates, statistics, tool names, and screenshots. Rewrite the intro to match current search intent. Add missing subtopics your competitors cover. Improve headings so each one answers a specific question. Add an FAQ section.
Internal linking opportunity
A content refresh is the perfect time to add internal links to your newer content. This passes link equity to pages that need it and keeps readers on your site longer. Aim for 3–5 relevant internal links per refreshed post.
Update the publish date
After a substantial refresh, update the published date on the post. This signals freshness to Google and improves click-through rate in the SERP — users are more likely to click a result that shows a recent date. Only do this after meaningful content changes, not minor edits.
Measure the result
After publishing, wait 4–8 weeks before judging the result. Check Google Search Console for impressions and clicks on the target keyword. Track your ranking position weekly. Most refreshed posts see movement within 6–10 weeks if the changes were substantial.