How to Build Better Internal Links With the Suggestion Tool
This guide explains how to turn the Internal Link Suggestion Tool output into practical decisions while keeping operational instructions on the tool page.
What Are Internal Links and Why Do They Matter?
Internal links are hyperlinks that point from one page on your site to another page on the same site. They serve two purposes: they help visitors navigate your content, and they distribute PageRank (ranking authority) across your pages. Every time you publish a new article, adding internal links from established pages passes some of their accumulated authority to the new page — helping it rank faster than it would starting from zero.
Most sites severely under-use internal linking. Pages sit in isolation, earning almost no ranking authority from adjacent content, while older high-traffic pages accumulate authority without passing it anywhere useful. A systematic internal linking strategy can significantly improve the rankings of pages that have stalled — often without any external link building.
How to Use This Internal Link Suggestion Tool
Enter the URL of the page you want to boost (the target page) and a list of other URLs on your site. The tool identifies which of your existing pages cover related topics and suggests specific anchor text phrases to use when linking to the target page. It also flags opportunities where you can add contextual links — within the body text of related articles — rather than just navigation or footer links, which carry less authority.
Run this tool whenever you publish a new article or want to improve the rankings of an underperforming page. The ideal internal link comes from a page that already ranks well and covers a closely related topic — so the link feels natural to readers and passes maximum relevance to the target page. Aim for 3–5 quality internal links to each important page, using varied anchor text that naturally incorporates the target page's primary keyword.
Internal Linking Best Practices
Link from high-traffic pages to new pages to give them an early authority boost. Use descriptive anchor text that tells the reader what they'll find — not "click here" or "read more." Keep internal links contextual (in the body of the article) rather than just in sidebars or footers. Avoid over-linking: 3–10 internal links per article is reasonable; 30 links dilutes the authority each one passes. Review your internal link structure every time you publish new content — each new article is an opportunity to link back to existing pages and forward to pages that need a ranking boost.
Related tools: SEO Content Gap Finder · Topical Map Generator · SEO Audit Tool