Hans Rostek
I build every tool and write every guide on this site myself. After 12 years running an IT consultancy in Dubai and years since building my own web properties, I know what it takes to grow a site with a small budget and no SEO team. Key For Riches is where I put that experience into free SEO & AI tools anyone can use.
Free SEO tools for people doing their own SEO
Key For Riches is built for small business owners, founders, freelancers, bloggers and solo marketers — the people who research their own keywords, audit their own pages and chase their own rankings, usually without an agency, a budget or an SEO team behind them.
Everything here is free and runs right in your browser: 34 interactive tools across keyword research, content, rankings, traffic, backlinks and technical SEO, plus step-by-step SEO guides that explain the “why” behind each one. No sign-up walls, no trials, no upsells — the tools exist to be useful, and the guides exist to help you use them well.
12 years running an IT company — then building my own sites
From 2004 to 2016 I founded and ran Pitac Gulf, an IT consulting company based in Dubai. For 12 years I managed enterprise-level client projects — real contracts, real deadlines, real accountability — in one of the world's most competitive business cities. That work taught me how real businesses weigh their spend, judge what's working and decide where their money goes.
In 2016 I retired, closed the company and moved to the Philippines. Since then I've been building my own web properties from the ground up — running the servers, writing the code and doing the SEO myself. The tools on this site aren't theory; they're the same kind of tools I use to get my own pages found and ranked, packaged up so you can use them too.
IT consulting company. 12 years of enterprise client work, real contracts and real accountability.
Left the corporate world and started building digital properties independently.
Designing, coding and testing free SEO & AI tools and growth guides for small online businesses.
Professional SEO tools are expensive — these aren't
The well-known SEO platforms are powerful, but they run from roughly $100 to $200+ a month — a real barrier when you're testing an idea, running a side project or growing a small site and watching every dollar. Most of the time you just need to check a ranking, find a few keywords or audit a page, not commit to an annual subscription.
I built Key For Riches to close that gap. Every tool is genuinely free and self-contained, and every guide is written in plain language with honest trade-offs — no hype, no “growth hacks” and no pretending one tactic works for everyone. Some tools rely on third-party data or give estimates rather than exact figures; where that's the case, I say so.
Four areas, all covered with free tools and guides
SEO Keyword & Content
Research keywords, cluster them by intent, generate meta tags, content ideas and AI-assisted copy that ranks.
Rank & Traffic
Check Google rankings, test indexing in bulk, estimate traffic, find competitors and check AI visibility.
Links & Authority
Analyze backlinks and anchor text, estimate domain authority, find broken links and value a link's worth.
Technical SEO & Sitemaps
Run a full site audit, check redirects, build robots/sitemaps, generate alt text and map your topics.
Editorial standards
Built and tested myself. I code every tool and use it before it goes live. If it doesn't give a useful answer, it doesn't ship.
Honest trade-offs. The guides explain what works, who it's for and where it falls short — and where a tool uses estimates or third-party data, I say so.
Genuinely free. No sign-up walls or trials on the tools — just open one and use it.
Affiliate disclosure. Some links may earn a small commission at no extra cost to you. It never changes what I recommend — see the full disclosure.
Have a tool idea, a guide topic you'd like covered, or just want to say hi?