Technical SEO & Sitemaps
Fix technical issues and improve site structure. Audit your website, manage sitemaps, and make sure search engines can crawl and index your pages properly.
What Is Technical SEO — and Why Does It Matter?
Technical SEO is the process of making sure search engines can find, crawl, and index your website correctly. Unlike on-page SEO (which focuses on content) or off-page SEO (which focuses on backlinks), technical SEO addresses the underlying infrastructure: how your pages are structured, how fast they load, whether your sitemap is accurate, and whether your robots.txt is blocking anything it shouldn't.
Even the best content won't rank if Google can't access it. A misconfigured robots.txt, a missing sitemap, broken redirect chains, or duplicate URL issues can all prevent pages from appearing in search results — regardless of how well-written they are. Technical SEO fixes the plumbing so everything else can work.
Tools in This Category
The Robots & Sitemap Generator creates both files in the right format, ready to upload. The Redirect Checker tests whether your 301s and 302s are working correctly and flags any redirect chains that could waste crawl budget. The Image Alt Text Generator adds keyword-relevant accessibility text to images — a small but consistent ranking signal. The Topical Map Generator helps you plan content clusters that build authority around a core topic. The SEO Content Gap Finder identifies keywords your competitors rank for that you're missing.
Where to Start
If your site is new or recently migrated, start with the Robots & Sitemap Generator — create both files, upload them to your server root, and submit your sitemap to Google Search Console. Then run the Redirect Checker to confirm any old URLs are pointing to the right destinations. Check Google Search Console for crawl errors regularly and use the SEO Audit Tool to get a baseline health score for any page.
For established sites, the Content Gap Finder and Topical Map Generator are where the biggest ranking opportunities usually sit. Most sites have dozens of keywords in their niche they've never published content for — these tools make those gaps visible so you can prioritise what to write next.