EEAT Content Improver
AI rewrites your content to add genuine expertise, experience, authority, and trust signals — the factors Google uses to evaluate content quality.
Experience
Google wants to see that content comes from someone who has actually done the thing. First-person accounts, specific results, real mistakes made, tools actually used. "I tested 12 SEO tools over 6 months" is experience. "SEO tools can help your rankings" is not.
Expertise
Demonstrated knowledge of the subject — specific details, correct terminology, nuanced understanding. Expertise shows in what you don't oversimplify. A certified accountant writing about taxes vs a random blogger writing about taxes. Credentials, years of practice, and specific knowledge all signal expertise.
Authoritativeness
Are others in your field citing you, linking to you, or mentioning you? Authority is partly off-page (backlinks, mentions) but also on-page: who wrote this, what are their credentials, are they cited in industry publications? An about page and author bio with real credentials build authority.
Trustworthiness
The most important of the four. Accurate facts, honest limitations, balanced perspectives, clear sources, no hidden agendas. Disclosing affiliate relationships, citing sources, correcting outdated info, and being transparent about who owns the site all build trust.
YMYL and EEAT
EEAT matters most for YMYL (Your Money or Your Life) topics — health, finance, legal, safety. Google holds these to the highest standard because bad advice in these areas causes real harm. But EEAT matters for all content — it's a spectrum, not a binary.
How to add EEAT signals
Add author bios with real credentials. Include specific examples and case studies. Cite data sources. Add "last updated" dates. Link to authoritative external sources. Use first-person to show real experience. Acknowledge limitations and edge cases. Add a FAQ. Include expert quotes or interviews.