How to Refresh Existing Content With the SEO Content Optimizer
This guide explains the optimizer's real inputs and outputs, how its AI-inferred report is produced, and how to turn the suggestions into a responsible refresh plan.
What the Tool Actually Analyzes
The optimizer sends the article text and settings you supply to Anthropic through this site's PHP endpoint. It does not fetch the article URL, competing pages, live rankings, search volume, traffic history, or Search Console data. Its content gaps, competitor-gap suggestions, and /100 scores are AI estimates inferred from your pasted text and selected controls, not independently measured or externally verified metrics.
You need an Anthropic API key to run the analysis. The key is used for that request and is not stored on this site's servers. It is saved in your browser only when you use the tool's explicit Save control.
Inputs and Limits
Paste at least 50 words from the article you want to review. The live counter shows the full amount you entered, while the analysis uses at most the first 6,000 characters and displays a notice if that limit is applied. You can also provide an optional focus keyword, target year, and target audience, then choose one of four goals: improve search rankings, recover lost traffic, improve conversions, or build topical authority.
What the Report Contains
The report contains AI-estimated freshness, SEO-strength, and readability scores; a single priority action; a proposed introduction rewrite; a heading audit with a suggested structure; inferred content gaps; SEO issues with suggested fixes; freshness fixes; and quick wins. You can copy individual proposed sections or download the report as a text file.
How to Use the Suggestions Responsibly
Treat the report as an editorial proposal. Verify every factual statement, date, statistic, and recommendation before publishing. Check actual competitors and search results separately before acting on an inferred gap, and use analytics or Search Console when deciding which page to prioritize. Do not update a publication date unless the content has been materially reviewed and improved.