AI Visibility Checker

Find out if your brand appears when AI answers questions in your niche. Test visibility across Claude and Google AI Overviews — the new front page of search.

API Keys

Anthropic API Key

Tests your Claude visibility. Get a key →

SearchAPI.io Key (optional — for Google AI Overviews)

Brand / Business Name * Website URL (optional — improves detection) Country

Queries to Test * one per line, max 8

0 queries entered

🤖 What is AI visibility?

AI visibility is how often your brand, product, or website is mentioned when AI assistants like Claude, ChatGPT, and Gemini answer questions in your niche. As AI-generated answers replace traditional search results, being mentioned (or not) in those answers directly affects your traffic and authority.

🔍 Google AI Overviews

Google's AI Overviews appear at the very top of search results — above all organic links. They summarise an answer and cite sources. Brands cited in AI Overviews get a massive trust signal and often see click-through rates increase even without a top-3 ranking. This tool checks whether your brand appears in that answer box.

💬 Why test Claude?

Claude is one of the most widely used AI assistants. When someone asks Claude about tools, services, or topics in your niche, does your brand come up? If not, competitors are being recommended instead. Claude's knowledge comes from training data — if your brand has strong online presence and coverage, it is more likely to appear.

📝 Choosing good queries

Use queries your potential customers actually type — not branded terms. Try: "best [tool type] for [use case]", "how to [accomplish a goal]", "what is the best [category] tool". Avoid very broad queries ("SEO") or very specific branded ones ("KeyForRiches pricing") — focus on commercial and informational intent questions where an AI would naturally recommend a tool or brand.

📈 Improving your AI visibility

AI models learn from content indexed on the web. To improve visibility: publish high-quality content that covers your niche deeply, earn mentions and links from authoritative sites, get reviewed and listed on tool directories and comparison sites, and build a strong brand signal through consistent online presence. AI Overviews cite pages — rank well in Google and you are more likely to be cited.

⚠️ Limitations to know

Claude's answers vary — a single query may get different responses in different sessions. AI Overviews only appear for some queries (Google decides which ones). A "miss" does not mean your brand is invisible — it may simply mean AI chose a different framing that time. Run tests across multiple queries for a realistic picture, and re-test monthly to track trends.

💡 Pro tip: Focus on queries with clear commercial intent — "best free SEO tools" is more valuable to win than "what is SEO". AI models are most likely to recommend brands when the query is asking for a recommendation or comparison.

What Is AI Visibility and Why Does It Matter in 2026?

AI visibility refers to how often and how prominently your brand, website, or content appears in responses generated by AI tools — ChatGPT, Google's AI Overviews, Perplexity, Claude, and others. As more users turn to AI assistants for research and recommendations, being cited or mentioned by these systems is becoming a meaningful source of brand exposure and referral traffic. A brand that ranks well in traditional search but is absent from AI-generated answers is increasingly missing a growing segment of its potential audience.

AI systems draw on a combination of their training data, real-time web search results, and the sources they find most authoritative for a given topic. Sites with strong E-E-A-T signals — clear author expertise, first-hand experience, factual accuracy, and high-quality inbound links — are cited more frequently. This makes AI visibility closely correlated with traditional SEO quality, but not identical: a page that ranks #4 in Google may be cited more often by AI than the #1 result if it contains more specific, quotable facts and clearer expert attribution.

How to Improve Your AI Visibility

The most effective strategies for improving AI citation rates overlap significantly with good SEO practice but with a few specific additions. Include concrete statistics, named authors, and verifiable facts — AI systems prefer sources they can attribute and verify. Structure your content with clear, direct answers to common questions early in the article, since AI tools scan for quotable passages rather than reading entire pages. Add structured data (FAQ schema, How-To schema, Article schema with author attribution) to make your content easier for AI systems to parse and cite accurately.

Brand mentions across authoritative third-party sites also influence AI visibility — when multiple credible sources reference your brand in a consistent context, AI tools learn to associate your brand with that topic area. This is why PR, guest articles on industry publications, and podcast appearances contribute to AI visibility in a way they never quite did for traditional SEO.

Tracking AI Visibility Over Time

Unlike traditional search rankings, AI visibility isn't measured by a single position number. Use this tool to test how your brand appears across different AI platforms for your target queries — note whether you're mentioned at all, whether you're cited as a primary source or a secondary reference, and whether the AI's description of your brand is accurate and positive. Run these checks monthly and track changes after publishing new cornerstone content, earning new backlinks, or updating your author and About pages. AI visibility is a newer metric, but sites that invest in tracking and improving it now are building an advantage that will compound as AI-assisted search continues to grow.