How to Find SEO Competitors With the Competitor Finder
The Competitor Finder uses DataForSEO Labs to identify domains that rank for many of the same Google keywords as your domain. It finds search competitors, which may differ from the businesses you consider direct commercial competitors.
What You Need
Provide your DataForSEO API login and API password, enter the domain you want to analyse, and choose a country. DataForSEO requires a funded pay-as-you-go account; review its current minimum-deposit and API pricing terms before running checks.
The browser sends the credentials directly to DataForSEO using HTTP Basic authentication. They are not sent through the Key For Riches server. The current tool stores both values in this browser when you click Save keys and when a check runs, so use it only on a device you trust.
How the Check Works
The tool first requests the target domain's Google organic keyword count. It then requests up to twenty competing domains for the selected country. Those are live DataForSEO Labs requests rather than a crawl of the competitor websites themselves.
What the Results Mean
- Shared keywords is the number of tracked Google keywords where both domains appear.
- Overlap divides shared keywords by the target domain's total ranking-keyword count.
- Average position is DataForSEO's average ranking position for the competitor.
- Their keywords is the competitor's total organic keyword count.
- Estimated traffic per month is DataForSEO's estimated organic traffic value, not first-party analytics.
You can sort the table and download the displayed results as CSV. Start with competitors that combine high overlap with a stronger average position, then compare their ranking pages, content coverage, internal links, and backlink profiles.
Limits to Keep in Mind
The result depends on DataForSEO's keyword database, selected country, and current estimates. A missing competitor does not prove that the site never competes with you, and estimated traffic should not be treated as verified visitor data.